Social Media for The Elton John Impact Awards

Social Media Deliverables

Each participating organization is required to post three (3) social media posts:

1. One post during the first week of promotion (Dates TBD)

2. One post on the day of podcast release) — (Dates TBD)

3. One post on Elton John Impact Day — (Dates TBD)

⚠️ Important: Sharing or creating stories (Instagram, Facebook, etc.) does not count toward this requirement. Only stand-alone social media posts (feed posts, tweets, LinkedIn updates, etc.) are eligible.

Social Media Toolkit – Sample Copy

• Please note that the timeline on the podcast release day and Elton John Impact Day has been temporarily delayed. Please pause promotions at this time. Right now we are waiting to hear from our partners on next steps. Stay tuned for the updated timeline and a complete participant toolkit.

Week of Promotion (Dates TBD)

• “We’re honored to be part of the Elton John Impact Awards, presented by @proctergamble & @iHeartRadio, celebrating resilience and supporting LGBTQ communities nationwide. 🌈✨ #EltonJohnImpact”

Podcast Release Day (Dates TBD)-- Link to be provided. 

• “It’s here! 🎧 The Elton John Impact Awards podcast is live — honoring incredible LGBTQ+ trailblazers and allies. Tune in now and listen to inspiring stories that lift up our community.  powered by @proctergamble & @iHeartRadio. #EltonJohnImpact” [Insert podcast link] 

Elton John Impact Day (Dates TBD)

• “Today is Elton John Impact Day! Join us in celebrating LGBTQ resilience and supporting centers nationwide. Presented by @proctergamble & @iHeartRadio. 💜🌍 #EltonJohnImpact”

⚠️ Reminder: Stories do not count. Posts must be stand-alone feed posts (Twitter/X, Facebook, Instagram, LinkedIn, etc.).