Social Media Deliverables

Each participating organization is required to complete a minimum of three (3) social media posts during the campaign period:

• One (1) post during the pre-launch activation window (May 28–31, 2026)
• One (1) post on Elton John Impact Awards Day / podcast launch day (June 1, 2026)
• One (1) post during the extended engagement window (June 2–10, 2026)

Social media assets will be provided, including customizable sample social copy, messaging guidance, podcast assets, and turnkey EJIA-branded graphics that do not require additional customization.

Organizations are encouraged to highlight the impact of their work within their local LGBTQ community as part of the campaign.

⚠️ Important: Stories (Instagram Stories, Facebook Stories, etc.) do not count toward this requirement. Only stand-alone social media posts (feed posts, tweets/X posts, LinkedIn updates, etc.) are eligible.