Each participating organization is required to complete a minimum of three (3) social media posts during the campaign period:
One (1) post during the pre-launch activation window (May 28–31, 2026)
One (1) post on Elton John Impact Awards Day / podcast launch day (June 1, 2026)
One (1) post during the extended engagement window (June 2–10, 2026)
Social media assets will be provided, including customizable sample social copy, messaging guidance, podcast assets, and turnkey EJIA-branded graphics that do not require additional customization.
Organizations are encouraged to highlight the impact of their work within their local LGBTQ community as part of the campaign.
⚠️ Important: Stories (Instagram Stories, Facebook Stories, etc.) do not count toward this requirement. Only stand-alone social media posts (feed posts, tweets/X posts, LinkedIn updates, etc.) are eligible.